What He Want

"Hes My Man" — ifkyk.

What He Want was created for women. Strange name, considering the site is for women. But when you think about it, although it's what he wants, the intention was for a wife, spouse, or girlfriend to finally understand how to buy a gift for a man — something that, for generations, seemed like an impossible task.

So off I went to curate a list of the most phenomenal products, built with a smooth, intuitive, step-by-step understanding of how to find the right thing without having to scroll through and filter a million different products on a website.

The products on the site are elegant and affordable. The target demographic is ordinary people. If you are wealthy and your gift budget is over $10,000, this is not the place for you. There is a dashboard on the website where I can refer you elsewhere. The same goes for cowboys or artists — this website is for people who like to dress elegantly and fit within a specific status quo. If you fit into those two categories, you will not find what you're looking for, but I've created a section with a curated list of companies I think you'd be better off shopping at.

This company is specific to my taste in gifting, based on years of requests from people asking me to find a gift for their spouse. As the family gift giver and the person most tasked with finding gifts for friends and others, I decided to pull together everything I've purchased or recommended over the years, plus more, into one place where everyone can go for gift giving.

Now, the catch is this: gifting starts with closing your eyes and spending 10 minutes thinking about what the person wants. It does not start by going to the website. The website is only a list of curated things to help after you've done the work of preparation.

I will guide you through the questions you need to ask in order to get the result you want: to gift your man something he would absolutely love. And no one knows your man better than you know your man. Which means you can look at a list of things today, but the real value is in recollecting:

• the last time he was enthusiastic about something

• the last time he spoke about something

• the last time he appreciated something

It starts there.

He will never outright tell you what he wants because men are built to give gifts. Not receive gifts.

After you've done that walk, please shop around this beautiful collection of stuff, curated especially for your man.

The brand already has a strong repeat-purchase engine. The raise funds inventory depth and reach — holding stock on the pieces that sell out, and getting in front of more of the buyers who already convert.